by researchwhisper
Yolande
Strengers is a social scientist, Senior Lecturer and ARC DECRA Fellow
in the Centre for Urban Research, School of Global Urban and Social
Studies, RMIT University.
Her recently published monograph is titled ‘Smart energy technologies in everyday life’ (Palgrave Macmillan 2013).
Among other things, she’s interested in smart energy technologies and how they’re changing how we live. She tweets at @yolandestreng.
On a bad day, I feel like the social sciences are under siege. Anyone, it would seem, can do social research.
And anyone can make claims about the social world and human condition.
But on what theories and methodologies are these claims founded? What
are the consequences for society when everyone is a social expert?
There is nothing wrong with having an opinion, but when opinion holds
equal weight to rigorous social science research, or when opinions and
dominant paradigms about human action underpin that research, we have a
serious problem. Actually, we have several.
In this post, I consider where the problems lie, and how social scientists can begin to reclaim their turf.
Talking human
Aside from the weather, one thing we all love to talk about is
ourselves. Most of us are full of claims about people: why we will or
won’t change, what’s wrong with society, or what needs to be done to
improve the human condition. There’s nothing wrong with that.
Indeed, a key success of the social sciences is their accessibility:
simply by virtue of being human, everyone can speak our language.
But this comes with its problems too. Tom Nichols recently wrote about the ‘
death of expertise’
in the social sciences: as people have experienced increasing access to
their social networks and a wide diversity of google-driven, one-click
social ‘research’, the social sciences have lost some of their
credibility. Everyone feels they’re an expert.
This issue extends to professional settings too, where science and
engineering disciplines are increasingly legitimised to speak human.
Zoe Sofoulis commented on this issue several years ago in her project on
cross-collaboration between urban water managers and Humanities, Arts and Social Science (HASS) researchers.
HASS researchers, she argued, ‘are not legitimised to “speak science”
whereas scientists and engineers - being humans themselves - can “speak
human” whenever they wish without obligation to refer to any specialist
expertise about people, culture and society.’
The challenge comes when we assume that understanding people is easy
and unproblematic. Bridge-building and surgery require accepted forms of
engineering and medical expertise, but anyone can do a survey and make
claims from it.
When findings from a DIY survey are held up as being of equal weight
to rigorous qualitative or quantitative fieldwork, we’re all in trouble.
Just as the foundations of any bridge I try to build would likely
crumble, so too will the foundation of our society, if we base our
policies, decisions, and programs on dodgy social research.
Talking about grandma
A related, and perhaps more worrying, problem is the absence of any social research at all. When I talk to people about my research, they naturally want to
relate it to themselves and their own experiences. This is all well and
good. Unless, of course, they begin to discredit or dismiss actual
social research using anecdotes from their own life experience.
I first encountered this ‘grandma phenomena’ in one of my PhD
interviews with an electricity utility engineer. I was asking about
householders’ increasing reliance on air-conditioning, whether it was
necessary, and what utilities could do about it. He started talking
about his grandma. She simply wouldn’t be able to cope without
air-conditioning, he explained, and so there wasn’t a lot that could be
done. End of story.
The point is not to dismiss grandmas (bless their ironed hankies),
their enormous wealth of knowledge, or their legitimate vulnerabilities
to heat. But it’s troubling when anecdotal stories about relatives get
used by people who make decisions to validate or dismiss certain courses
of action for large swathes of the population.
Talking numbers
After grandmas, there is a disturbingly large jump in the next
commonly assumed form of ‘valid’ social data. We move from the small
scale (grandmas) to the large (statistical or big surveys).
The reliance on large-scale representative and statistical pieces of
social research reflects our long-running preoccupation with large
numbers and Big Data (a social phenomenon in itself). What we often
forget is that large numbers come with compromises: corners must be cut.
We normally can’t sit down and ask 10,000 or even 500 people about
every detail of some aspect of their lives; so, we have to provide
‘options’ and ‘choices’ in surveys. These are usually predicated on
dominant theories and assumptions about people. By asking questions
premised on theories and assumptions, we create and reproduce the
reality on which these are founded. Profound indeed.
There’s nothing wrong with large numbers
per se - all social
research has its uses - but when the only form of social data we take
seriously has a number attached (or a grandma story) we ignore other
forms of legitimate and valuable social expertise.
In-depth research, which is what I specialise in, is open-ended and
participant-directed. It can reveal new insights and take you in
surprising directions. It can challenge existing assumptions and reveal
new ones. It can manifest and propose new realities.
My point isn’t to paint large-scale research as ‘bad’ and in-depth
studies as ‘good’. As I’ve said earlier, all social research can be
valuable. But if qualitative research isn’t accepted as ‘valid’ evidence
in policy circles, then only very specific points and voices are being
heard.
Talking theory
Oh yes, the dreaded T-word. The thing about theory is that it’s
everywhere, whether we like it or not. When we talk about ourselves in
terms of our actions, values, beliefs, behaviours or attitudes, we are
understanding ourselves and how we change through a certain theoretical
perspective. We are, in effect, talking theory.
Pervasive theories dominate our understanding of the social world,
and are often built into DIY and large-scale research without much
acknowledgement. Elizabeth Shove has termed these dominant theories the
‘ABC’ (Attitudes, Behaviour, Choice) paradigm [1]. ABC language
permeates policy and change programs, to the point where it sometimes
seems impossible to see alternatives.
The social sciences, however, have a plethora of models, theories,
and paradigms for understanding social action and change. They all lead
us in different directions, and prioritise different solutions and
strategies.
Reclaiming the social sciences
How, then, do social scientists confront these challenges? How do we
distinguish ourselves and our research from the continual swathe of
opinion? How do we resist what Ian Hacking refers to as the ‘avalanche
of printed numbers’ [2], or carry out research that extends beyond
dominant paradigms of people and societies?
The first thing we need to do is be more rigorous: to not let opinion
seep in, and to be vigilant about our own assumptions and ‘pet
theories’ of human action and social change.
Outside academia, social science faces a different set of challenges
characterised by increasingly ‘bite-sized’ and piecemeal pieces of
commissioned research, and diminishing funding available for substantive
projects. It is a challenging time, but one that needs the full
integrity of the social sciences to forge new pathways and
possibilities.
Social scientists can speak more than human
If this all sounds like a call for social scientists to remain seated
in their ivory towers and stop playing with other disciplines, it’s
not. Social scientists can, and need to, collaborate with other
disciplines and professions, but the terms on which this is done call
for a similar level of rigour.
There is a tendency to ‘blackbox’ social
scientists into the ‘human side’ of interdisciplinary projects. As a
social scholar of technologies and infrastructures, this is a
frustrating box to sit in.
Pioneering projects transcend disciplinary boundaries by informing
the design and development of technical projects right from the
beginning. For example, they question how the design of an electricity
grid (or the nature of energy reforms) connects to how we use our
washing machine or run the air-conditioner.
I can hear the sceptics now: ‘but isn’t she just giving us her
opinion?’ Well, yes. ‘Aren’t these claims based on anecdotal stories and
personal experience?’ Well, sort of. ‘Isn’t that a bit hypocritical?’
Well, maybe. ‘How can all this possibly be achieved?’ I’m still trying
to figure that out.
Still, I am a social scientist and that means I speak from a position
of particular expertise. I am trying to embed these concerns in my own
research and, hopefully, that counts for something. Just not in the big,
statistical way.
References
[1] Shove, E 2010, ‘Beyond the ABC: climate change policy and theories of social change’,
Environment and Planning A, vol. 42, pp. 1273-85.
[2] Hacking, I 1982, ‘Biopower and the avalanche of printed numbers’, Humanities in Society, vol. 5, pp. 279-95.